Diesel lately launched its Autumn/Winter 2018, “Ha
ute Couture” marketing campaign, and have referred to as upon some probably the most polarizing names within the leisure business to additional their anti-cyberbullying message.
The forged the marketing campaign’s promoting marketing campaign contains Nicki Minaj, Gucci Mane, Bella Thorne, Yoo Ah-In, Miles Heizer and Tommy Dorfman. The creatives are clad in custom-made clothes embellished with derogatory phrases or feedback used to consult with them on social media by haters. In the video, Nicki’s jacket reads “The Bad Guy,” Bella’s shirt reads “Slut,” whereas Gucci flashes a smile in a “Fuck You, Impostor” shirt. Founder the long-lasting model Renzo Rose shared the imaginative and prescient behind the items saying, “We needed to create this controversial irony with our garments. It’s the best way we’ve got to speak right this moment. We need to do it with our life-style and irony.”
It isn’t the primary time the model, reaching its 40th anniversary this 12 months, has dared to be totally different. Throughout its historical past, it has created progressive and tongue-in-cheek campaigns addressing points race, faith, sexuality, and politics. Examples embody a marketing campaign during which a black man dove right into a “whites solely” pool in Apartheid South Africa, and two male sailors sharing a kiss in celebration the top the Second World War.
The items marketed within the marketing campaign will probably be offered in choose Diesel places and on-line. Shoppers could have the prospect to create individually impressed, items beginning October sixth. Proceeds from the gross sales will probably be donated to assist anti-bullying programmes.